Amazon Appstore in 2026: Publishing for Fire Tablets and Fire TV
For years the Amazon Appstore was a third Android store you could put on any phone. That ended in 2025. The store now lives on Amazon's own hardware: Fire tablets, Fire TV and TVs with Fire TV built in. This guide covers what ended and when, what the submission flow looks like for Fire devices as of 5 October 2026, how testing and in-app purchasing work, what Vega OS changes on newer Fire TV sticks, and who should still publish there. Every fact comes from Amazon's own developer pages.
The short version
- On 20 February 2025 Amazon stopped taking new apps that target Android devices. On 20 August 2025 it ended the Appstore on Android devices and ended Amazon Coins.
- The Appstore continues on Fire TV, Fire tablets and Fire TV built-in products.
- For Fire OS you upload an APK or an Android App Bundle, and the devices you can target follow from your manifest.
- Live App Testing lets up to 1,500 testers install your app from the Appstore before launch.
- Some newer Fire TV sticks run Vega OS, which takes React Native for Vega or web apps packaged as .vpkg files.
What ended in 2025
Amazon announced the change on its developer blog on 20 February 2025, in Upcoming changes to Amazon Appstore for Android devices and Coins program. As of 5 October 2026 the post sets out these dates:
| Date | What changed |
|---|---|
| 20 February 2025 | Developers could no longer submit new apps targeting Android devices. Customers could no longer buy Amazon Coins. In-app purchases on Android devices ended in the Japan marketplace. |
| Until 20 August 2025 | Developers could still submit updates to existing live apps for Android devices, and customers could still spend the Coins they had. |
| 20 August 2025 | Amazon discontinued support of the Appstore on Android devices, and Amazon Coins ended. |
Amazon's app submission release notes record the end in one line under 20 August 2025: you can no longer submit or update apps for Android mobile devices. The blog post adds that apps customers had already downloaded are not guaranteed to keep working on Android devices, and that customers could get a refund for subscriptions running past 20 August 2025. Amazon's customer FAQ now says the Appstore on Android has been discontinued and remains available on Fire TV and Fire Tablet devices.
If your phone app was on the Amazon Appstore, there is nothing left to maintain for phones. If it also ran on Fire tablets, that listing carries on.
What remains: Fire OS
Fire OS is Amazon's Android-based system for Fire tablets and most Fire TV devices. Amazon's Fire OS overview lists which Android version each release is based on:
| Fire OS | Based on |
|---|---|
| Fire OS 5 | Android 5.1, API level 22 |
| Fire OS 6 | Android 7.1, API level 25 |
| Fire OS 7 | Android 9, API level 28 |
| Fire OS 8 | Android 10 and 11, API levels 29 and 30 |
| Fire OS 14 | Android 12 to 14, API levels 31 to 34 |
| Fire OS 16 | Android 15 and 16, API levels 35 and 36 |
Amazon's device pages for tablets and Fire TV show which device runs what. As of 5 October 2026, the newest tablets listed run Fire OS 8, most current Fire TV sticks run Fire OS 8, and some 2026 smart TVs run Fire OS 14. Tablets from 2017 and earlier run Fire OS 5 or older.
Submitting an app
The Developer Console flow has four steps: upload your app file, target your app, Appstore details, then review and submit. Amazon's upload page accepts an Android App Bundle or an APK, up to 15 files per app, and converts bundles with bundletool. Its submission overview lists a physical device to test on among the requirements, which is good advice anyway.
If your app relies on Google Play services for sign-in, push or maps, check each of those on a real Fire device before you submit, and plan a replacement for any that fail.
Device targeting
Targeting is driven by your binary. Amazon's Target Your App page says the devices you can select are those that are valid targets for your binary type and that your manifest supports. You can then edit the supported devices and add rules for CPU, device type and RAM. The device filtering page explains which manifest and build.gradle attributes decide this, so a minSdkVersion of 24 rules out every Fire OS 5 device before you touch the list.
Testing
Amazon's main pre-launch tool is Live App Testing. Its FAQ sets a maximum of 1,500 testers, and the tester management page allows up to 300 tester groups. For purchases, Amazon App Tester lets you test Amazon In-App Purchasing features before you submit. The older App Testing Service was deprecated in 2022, per Amazon's testing release notes.
In-app purchasing
Purchases on Fire devices go through Amazon's In-App Purchasing API in the Appstore SDK, described in the IAP overview. It is a separate integration from Google Play Billing, so an app built around Play Billing needs a second billing path. On revenue, Amazon's Small Business Accelerator page says the revenue share rises to 80/20 for developers who earned less than 1 million USD in the prior calendar year, and for new Appstore developers. Amazon Coins, Amazon's virtual currency for apps, ended on 20 August 2025.
Vega OS on newer Fire TV sticks
On 30 September 2025 Amazon announced Vega OS, launching on the Fire TV Stick 4K Select. Amazon says Vega OS is built on Linux components, and that you build for it with React Native for Vega or with web technologies through Vega WebView. The same post says Amazon will continue to launch new devices on Fire OS. Since that date the Appstore accepts Vega OS packages, which are .vpkg files, according to the release notes.
Amazon's device list now shows more Vega devices, including the Fire TV Stick 4K (3rd Gen) and Fire TV Stick HD from 2026, with the Android level for each marked as not applicable. The Target Your App page says a binary can be incompatible with a device because of a different device OS, so a Fire OS APK and a Vega package target different devices. If your app is a native Android app, Vega is a separate build, not a checkbox.
Who should still publish there
- TV apps. Amazon's Fire TV developer page cites over 250 million Fire TV devices worldwide. If you make a streaming, media or living-room app, Fire TV is hard to skip.
- Tablet apps. The Appstore remains Amazon's store on Fire tablets, so if your app has a good tablet layout, a listing there puts it in front of Fire tablet owners.
- Teams already selling there. If your Fire tablet listing earns, keep it, and use Live App Testing for updates.
Skip it if you built a phone app with no tablet or TV layout, or if your app depends heavily on Google Play services. The international distribution page lists 12 Amazon storefronts, including the US, UK, Germany, Japan and India, so check yours is among them.
For the Play side of the same app, see our guides to publishing on Google Play and Android target API levels. For Samsung and Huawei, see Galaxy Store and AppGallery.
How FeedbackKit fits in
FeedbackKit's Kotlin SDK is an Android library with a minSdk of 24, which is Android 7.0. By Amazon's Fire OS table, that matches Fire OS 6 and later, and rules out Fire OS 5 devices. It talks to FeedbackKit's own API and has no Google Play services dependency, so nothing in it needs replacing on a Fire device. Test it on the device you target: a feedback form on a Fire tablet is a familiar touch screen, while on Fire TV people use a remote, so check that every field and button is reachable.
On Vega devices, Android libraries don't apply. Our React Native SDK is documented for iOS and Android, and its docs don't cover React Native for Vega, so don't plan on it there.
Here is how the board looks on Android, with sample data from a fictional hiking app:
The same board on Fire tablets
If your Fire tablet users and your Play users ask for the same things, one board shows it. The Kotlin feedback board guide covers setup, and pricing lists what each plan includes. To try it on your own Fire build, start free.